Business is a lot like chess—you have to think ahead to outmaneuver the competition. In the modern era, getting ahead in business depends entirely on staying informed about advances in business technology.
Every year, new apps, business software, and innovative hardware stream into the market, giving entrepreneurs a veritable feast of options to inspire new ideas.
If you’re intending to take your business down the road less traveled, you’ll need the right business technology tools to see you through the figurative dark of the unknown—and onto the path to success. Much like a good explorer needs a strong flashlight and a big knife when embarking into unexplored territory, a good entrepreneur needs targeted business software and reasonable step-by-step goals to ensure the success of any business venture.
Below are some major business technology trends that cannot be ignored if you hope to get your business up to speed or ahead of the competition.
1) Go mobile – Mobilizing your business is unavoidable in today’s market. Your website, your payment options, and especially your marketing plan all need to appeal to an increasingly mobile consumer population. Make sure you choose software that translates to mobile devices, use mobile credit card readers to accept payments, make sure your website is mobile friendly for both apple and android devices.
2) Automate inventory – Use software that allows you to track inventory electronically. Let’s be honest: time really is money. Or at least, using your time wisely helps you save money. So then, why spend time organizing and tracking your inventory manually when there are advanced business technology tools to do it for you? With the proper integration of information and system coordination efforts, facilitated by business software solutions, your days of finger counting and paper tallying inventory could easily be over. Let the technology work for you.
3) Take your marketing online – It’s incredible, isn’t it? The most amazing business technology tool in this modern age is also the least expensive. Using the internet effectively is essential to any strong business plan—and probably the least expensive way to market yourself in the history of business. Take advantage of it. Start collecting email addresses and launching online email and social media marketing campaigns to bring in new customers and build relationships and loyalty among returning customers. Be smart, fun, and interactive with your customers in a way that past generations of business owners would envy.
Making your business tech savvy starts with laying the right technological foundations, and the suggestions above are really just the minimum steps you need to take to bring your business up to speed. From that point, there are a thousand other amazing business software and hardware options to explore.
New advances in business technology are popping up every day, so keep your eyes and ears open, subscribe to tech forums, and communicate with other business professionals. Know your options, know your “enemy”, and don’t let a lack of business tech keep you locked onto the same old well-trodden path, while your competitors find new, quicker shortcuts to helping their businesses thrive.
About the Author – Ashley Choate is a native of Jacksonville, FL where she lives with her son, dog, and three cats. She graduated Magna Cum Laude from Jacksonville University with a BA in English and holds an MAED in Adult Education and Training. She lives for reading and writing, learning and teaching, and figuring out the day-to-day traumas and joys of mommyhood. .
Top Photo Courtesy of Talech.