What do your customers want? Ask them! Sounds pretty simple right? It can be. By understanding the basic principles behind customer surveys, surveying your customers can provide priceless information to help build your brand.
Creating Valuable Content: What Information Do They Need?
One remarkable way to create brand loyalty is to regularly generate valuable content that helps your target market solve their everyday problems. Using surveys to better understand what their pain points are and what information they are looking for is a great way to collect ideas for content. When your customers know they can turn to your blog or website for actionable tips, it creates a sense of comfort and confidence in your brand and overall company knowledge.
Understanding Demographics and Destroying Myths
How many times have executives at your company sat around speculating about who your customers are and what they are looking for? Surveys are an extraordinary way to break through the speculation by collecting hard data on customer demographics and buying behaviors.
Enhancing Products and Services to Meet The Needs of Your Target Customer
Perhaps there are elements of your product or service that aren’t living up to your customer’s expectations. Most of the time, the feedback customers give on how to improve your product is the most powerful information a company can get to enhance their offerings and become a strong competitor in the marketplace.
Understanding the Perception of Your Brand’s Identity
Maybe you think your brand is being marketed as a fun, lighthearted entity… But customers perceive it as goofy or unprofessional. The only way to know is to ask. By conducting surveys focused on how your brand is perceived you can determine what impression your brand is actually making on the market in general.
In general, humans appreciate a sincere effort to understand how they feel and what they need. Conducting surveys around your customer’s needs and asking real questions about their experience with your company creates a level of trust that will keep customers coming back. People want to do business with companies that listen to them.
Sometimes offering incentives to complete surveys, chances to enter a drawing for an attractive prize or discounts on products and services are great ways to motivate customers to complete the surveys. With a ton of easy to use online survey platforms there is really no excuse not to engage. Many of these platforms integrate with CRM platforms and marketing software to help businesses organize their data. Good luck and happy surveying!
About the Author – Rachida Arteaga, Director of Marketing at NTC Texas is a successful five year marketing veteran, running events and campaigns for large to small enterprises and non-profits. She specializes in blogging, social media, branding/ identity and search engine optimization, striving to provide NTC Texas customers and fans with entertaining and valuable educational resources to find success in all areas of their businesses.
Top Photo Courtesy of Flickr CC and https://joethegoatfarmer.com/