Fanfare is an easy-to-use marketing and customer loyalty program that integrates loyalty rewards, gift cards, and real-time offer and promotional / prepaid-cards. Fanfare enables you to attract new buyers and encourage them to become high-frequency shoppers. With demonstrable bottom-line impact, real-time rewards, at-a-glance consumer analytics and an effortless customer experience for your shoppers, Fanfare is the next generation in consumer engagement, loyalty and retention programs.