We all grow up with some notion of the American Dream—this dreamy concept where we can own our own businesses and be our own bosses, if we work hard enough and stay vigilant. It’s a beautiful dream—and anyone who has set out to make it a reality knows that it’s a heck of a lot harder than it looks.
Running a business means long hours, constant management of numbers, figures, and sales strategies, and a host of other difficulties that few people consider when they follow their passion and open up shop. As amazing as it can be to see your baby flourish, getting there is a struggle for many business owners, who often find that the business takes over their lives.
The good news: it doesn’t have to be that way.
Today’s technology offers amazing management solutions for struggling business owners—and even those not struggling. Even if you have a firm hand on your business and the direction you hope to take it, the right management tools can give you even more freedom and insight into making your dream business into a reality.
Anywhere, anytime managing. For most of us, that childhood dream included a lot more flexibility than the reality of a business typically provides. However, with new cloud-based software programs, a greater degree of flexibility is now easily possible. The right software can allow you to review inventory, sales figures, employee performance, and variety of other details from any place you choose (as long as it has wifi, of course). The kids are sick and you need to work from home today—no problem. Ready to take that two-week vacation but you’re worried about being gone so long—worry not, as you can check in on your business any time you like.
Less time locked away with the numbers. The right software can also provide you with additional tools for tallying and tracking your sales data and other business details. Instead of spending hours locked away behind closed doorscrunching numbers, creating reports, and reviewing trends in order to get a better view of how your business is performing, management software and cloud-based systems linked to your Point-of-Sale (POS) data can add it all up for you. You can run reports and get a better grasp on how your business is functioning with a just a few clicks, and then, you can spend your time with customers or employees, building up your business in person instead of behind the scenes.
Increased understanding and perspective. How often do you check on your sales trends? Do you review monthly, quarterly, and/or yearly trends to better understand your customers and areas for improvement? If you don’t currently take these steps, you should. And if you don’t currently possess software to help with these tracking details, your life would be lot easier if you invested in them. Instead of tallying this information on a spreadsheet or by hand, the right software tools will track everything for you. This way, you can look at trends for the week, the month, the year, for previous years, etc. whenever you feel the need. This information can be essential for making certain business decisions and for ensuring your business is on track with your life’s goals.
If you’re not currently using management software, it might be a good time to start. You can save time, money, and much needed energy by letting technology do most of the tedious work for you. And then—just maybe—you can take some time to enjoy owning your own business, without feeling like your business owns you.
About the Author – Ashley Choate is a native of Jacksonville, FL where she lives with her son, dog, and three cats. She graduated Magna Cum Laude from Jacksonville University with a BA in English and holds an MAED in Adult Education and Training. She lives for reading and writing, learning and teaching, and figuring out the day-to-day traumas and joys of mommyhood. .